Welcome to Chameleon Lures - The leading UK manufacturer of advanced reactive polymer gels for angling

Our mission is simple yet profound: To revolutionise your fishing experience with our bespoke reactive polymers gels that are made in the UK.

Imagine a lure that changes its appearance and behaviour to match the ever-shifting conditions of nature - whether it’s the bright glare of daylight, the shadows of an overcast sky, low light from deep waters or even night time. With Chameleon Lures, you can now use reactive technology to catch more fish, no matter the environment!

Our bespoke reactive thermal polymer gels change colour depending on how much natural light is available. This allows you to dynamically change your lure’s characteristics immediately - whilst fishing - without having to change your lure.

Day or Night - Shallow or Deep

An illustration of a cycle with a half-night, half-day scene, featuring a crescent moon and stars at night on the top half and a sun with clouds in the daytime on the bottom half, connected by arrows.
Diagram showing different color clarity levels for fishing lures: high clarity in a bright pink lure for highlighting, medium clarity in a lighter pink lure for greater distance attraction, and low clarity in a white lure for adapting to low light conditions.

Fast Reaction Time

Time is critical, especially if you change from surface to deep water fishing. Our polymer gels are designed to react fast to be as dynamic as possible. In less than 30 seconds your lure will have adapted to your fishing conditions.

A timer illustration with 30 seconds and a pink progress arc indicating time remaining or elapsed.

Unleash Your Creative Side

Designed for versatility and creativity - You can easily mould and remould your lures by hand using hot water, or utilise our specialised lure moulds for a precise lure every time.

  • Damaged? - Fix it on the spot.

  • Don’t like the shape? - Remould it anytime.

  • Don’t like the colour? Create your own.

Mix and arrange our products to create bespoke patterns and colours. Whether you prefer the convenience of ready-to-use lures or the satisfaction of crafting your own custom designs with our kits, we’ve got you covered.